Our once spectator culture continues to evolve into a participatory with each unique mobile device introduced to the market. Because of this, the constantly connected consumer now has high expectations and more control over what he/she is willing to listen to, take away and act upon. This has forced for a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while on the go.
In their latest thought leadership piece Posterscope discusses how various Call to Action technologies including SMS, Bluetooth, QR, AR and NFC are changing the media landscape, allowing brands to engage with consumers in an innovative way, on a platform that never leaves their side.
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